02station-keeping
ORBIT
channel & distribution
channel economics
Continuous, unglamorous, and never finished.
what it is
Orbits decay. Staying up is active work — correction after correction, for years. This is the half nobody sells, because nobody wants to be there in month 14. We take channel economics rather than a retainer, which means we are still in the same orbit when it matters.
inside the program
Nothing here is a project. Each line runs continuously for as long as the orbit is held.
- 01channel strategy and buyer access
- 02distributor and retailer negotiation
- 03reorder velocity management
- 04localization for every market entered
- 05inventory and sell-through correction
- 06in-market brand maintenance
- 07long-range trajectory planning